Why should you have LinkAider in your SEO toolbox

LinkAider is a professional webmaster tool built to automate many of your daily webmastering tasks. Today we’ll explore the ways you could use LinkAider to optimize your website to perform better in search engine results. As you all know – there are so many seo optimization/seo management software that cost from ten to a couple hundreds of dollars. However if you are already signed up for LinkAider, you can do the following tasks for free (yes no addition software is required):

Analyze your websites’ topology

Check who you really are linking to (we’ve written a great article on website topology analysis before). You should know that website’s structure matters in many ways: first, you want your visitor to be able to find and visit the pages he is looking for and second, you want search engines to know what the most important pages on your site are.

Use powerful and fast filters to condense and analyze web crawl results

Data filters gather a wide range of things: document types, source/destination paths, followed/nofollowed links, link types and more. Take a quick look at the screenshot below.

Filters can be saved for later use. And you can also share the filtered report with your colleagues or clients with a single click.

And by the way: size does not matter. You can crawl any size website with LinkAider and analyze a site of thousands of pages in a matter of seconds (this is a big advantage when compared to desktop tools. If you don’t believe us try sorting ten thousand lines in Excel or your favorite desktop link analysis software).

Check if you have dead ends on your site’s navigation path

You can see if you have pages with 0 outgoing links right in the site crawl summary report. Funny thing is that pages like this appear on so many sites. Pages with zero links give your users no opportunities. Thank god if your user came to such a page from somewhere on your site. Hitting “back” will bring him to the page he visited before. But if such user came from the search results – “back” button will lead him away from your site (and sometimes forever).

Your pages’ load time is important!

In a recent interview Google’s Engineer Matt Cutts stated that page load time will be a huge factor in seo starting in 2010. And according to eMarketer research 16% of people leave the page if it loads longer than 10 seconds and only every second person will wait more than 15 seconds. Also pages bigger than 150 kb sometimes (!) are not fully cached by search engines.

The good thing is that you can see slowest pages report in LinkAider. There is no need to check your site page by page with other tools – now you can get slow page report for the whole site.

Make your competitors link to you

Crawling your competitors site can reveal many hidden gems that you can use to improve your performance in search results. Here is a quick tip: find your competitors broken links and buy expired domains. You can export broken link report into an Excel file and start shopping. Don’t give up if you see that domain is not available at your favorite domain name registrar. The second place to check is the auctions. Take a peek at Sedo and the likes. Sometimes you can get a great domain name for a small $70 fee.

Take care of your duplicate content

Last but not least. Having duplicate content on your website often confuses your visitors and search engines. And you can find duplicate pages with ease with LinkAider.

So if you are ready – follow this link to signup for free. We promise, you’ll instantly find LinkAider extremely valuable for your seo campaigns.

Tags: Broken links, Examples, Features, Links, topology